Research consistently shows that more content means more traffic, which means more leads. There is obvious logic behind this. The web has become a ravenous consumer of content. The more content you generate, the more searchable data is available and the more material to feed social media conversations. Social media has become an incredibly noisy READ MORE
Whether you are selling B2C goods or B2B services, blogging will help you build your business.
Overall, 79 percent of companies who maintain a blog reported positive ROI for inbound marketing compared to 20 percent without a blog. And 82 percent of marketers who blog daily said they acquired a customer as opposed to 57 percent who blog monthly
Are you coming up short on ideas for your content strategy? Having a calendar of content about your company’s activities and products and services – press releases, white papers, case studies, articles, videos – helps to fill the pipeline. Still to maintain an active presence on social media channels requires having content daily or at READ MORE
Everybody is blogging and posting content to Twitter, Facebook, and Google+, but do you know your target customer? Do you have a clear idea of who your desired audience is and where they hang out online? Is your content attracting the right readers to promote your online brand? Before embarking on a content marketing program, READ MORE
Sites with a strong social presence and a high amount of social user engagement rank higher. The more likes, comments, and tweets you have on a site, the more powerful your SEO becomes.
Here is a short list of New Year’s Resolutions to help you improve your content marketing campaigns.
You need to give followers a reason to follow you; you want to attract prospects and nurture them until they are ready to buy from you.
How have you used an event as part of your content marketing campaign?
What drives inbound marketing programs is content – blogs, social media posts, white papers, videos, podcasts.