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Tag: lead generation

Follow Me! Converting Social Media Leads

Posted on September 20, 2013 by Tom Woolf

You need to give followers a reason to follow you; you want to attract prospects and nurture them until they are ready to buy from you.

Posted in Best Practice, Marketing, Social Media, Tactics Tagged Facebook, lead generation, social media, Twitter

“Excuse Me; May I Buy Your Product?” – The Inbound Marketing Payoff

Posted on April 29, 2013 by Tom Woolf

What drives inbound marketing programs is content – blogs, social media posts, white papers, videos, podcasts.

Posted in Best Practice, Marketing, Social Media, Tactics Tagged inbound marketing, lead generation, social media

What Is the value of a case study?

Posted on January 31, 2013 by Tom Woolf

Case studies provide a degree of assurance, demonstrating the potential value of a solution, with the understanding that “your mileage may vary.”

Posted in Best Practice, Case Studies Tagged case studies, content, lead generation

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