Building online trust as a credible source is what keeps your audience coming back for more. And if they trust you they will do business with you.
Category: Best Practice
What’s in a Name? Tips About Naming Strategies
So when we are tasked with creating a new name we want to make sure it reinforces the core brand. We also want to make sure it is clear, catchy, memorable, and searchable.
Content Headlines: Write Headlines That Click With Your Readers
Is the day of the great headline over? Here’s one of my favorites: “Crapper honored for flushing toilet.” It ran many years ago in a Chicago newspaper; and as the copy editors intended, cracked me up. The article was my introduction to Sir Thomas Crapper, the 19th Century plumber credited with inventing the flushing toilet. READ MORE
How to make sure your call to action gets results
Are you wondering why your website traffic is high but visitors aren’t clicking on your call to action? You may be experiencing a similar situation with your email marketing – good open rate but a weak click through on the call to action to download a white paper or sign up for a webinar. The READ MORE
Content Overload: How Much is Too Much?
If you can find that magic combination of delivering interesting information at the right intervals, you will be able to build a loyal following that really wants to hear what you have to share.
Appetizer versus Entree: Don’t Overstuff Your Content
You can use social media as an appetizer to drive traffic to the main course, such as a case study, white paper, or webinar, but you should always be aware of how much information you audience will be willing to absorb.
Social Media Best Practice – To Tweet or Not to Tweet?
You want to tap friends of friends, get people to retweet, share LinkedIn content, or get others to share your posts with others in your circle or hangout.
Content Curation: It’s About Quality, Not Quantity
Effective content marketing is really about delivering meaningful, quality information that demonstrates your expertise and reinforces your brand value
Ten content tips to drive engagement on Facebook
Spark the conversation with Facebook and drive visitors to your website “Think of social sites as trade show booths. They’re excellent places to spark conversation, find new leads, and spread the word about what you do. But you still have an office where the main work gets done. That’s your primary site. Keep it …well READ MORE
How an editorial calendar helps your content marketing
Think like a publisher and plan ahead to ensure fresh content If content marketing is important to your marketing effort then you need to start thinking like a publisher. Creating fresh content on a regular basis requires planning to ensure you feed your social media channels, turn up in search and nurture customers and prospects READ MORE