Wondering why you aren’t getting more shares from your Facebook posts and blogs and re-tweets on Twitter? Maybe despite all your efforts to engage with customers, your content is missing the mark. After all, it’s not always easy to understand exactly what motivates followers when some of the most popular social media content involves cats READ MORE
If you are looking to increase your Facebook following, you might want to talk to Ava Gardner. Not THE Ava Gardner who stole Ol’ Blue Eyes heart. This Ava Gardner is a cat whose enormous popularity supports the belief held by many that cats rule the Internet. Ava Gardner the Cat’s Facebook page has managed READ MORE
Are you coming up short on ideas for your content strategy? Having a calendar of content about your company’s activities and products and services – press releases, white papers, case studies, articles, videos – helps to fill the pipeline. Still to maintain an active presence on social media channels requires having content daily or at READ MORE
Sites with a strong social presence and a high amount of social user engagement rank higher. The more likes, comments, and tweets you have on a site, the more powerful your SEO becomes.
How have you used an event as part of your content marketing campaign?
Is the day of the great headline over? Here’s one of my favorites: “Crapper honored for flushing toilet.” It ran many years ago in a Chicago newspaper; and as the copy editors intended, cracked me up. The article was my introduction to Sir Thomas Crapper, the 19th Century plumber credited with inventing the flushing toilet. READ MORE
Are you wondering why your website traffic is high but visitors aren’t clicking on your call to action? You may be experiencing a similar situation with your email marketing – good open rate but a weak click through on the call to action to download a white paper or sign up for a webinar. The READ MORE
There was a time when the idea of writing a book and getting it published would have seemed like a pipe dream; but that’s no longer the case. Self-publishing platforms and eBooks in particular have turned the publishing world upside down and given rise to thousands of titles on a host of topics for even READ MORE
Spark the conversation with Facebook and drive visitors to your website “Think of social sites as trade show booths. They’re excellent places to spark conversation, find new leads, and spread the word about what you do. But you still have an office where the main work gets done. That’s your primary site. Keep it …well READ MORE
Think like a publisher and plan ahead to ensure fresh content If content marketing is important to your marketing effort then you need to start thinking like a publisher. Creating fresh content on a regular basis requires planning to ensure you feed your social media channels, turn up in search and nurture customers and prospects READ MORE