Facebook social partnering is the cat’s meow for one rescue

If you are looking to increase your Facebook following, you might want to talk to Ava Gardner. Not THE Ava Gardner who stole Ol’ Blue Eyes heart. This Ava Gardner is a cat whose enormous popularity supports the belief held by many that cats rule the Internet.  Ava Gardner the Cat’s Facebook page has managed READ MORE

Repurpose your content to get more mileage

Are you coming up short on ideas for your content strategy? Having a calendar of content about your company’s activities and products and services  – press releases, white papers, case studies, articles, videos – helps to fill the pipeline. Still to maintain an active presence on social media channels requires having content daily or at READ MORE

Content Headlines: Write Headlines That Click With Your Readers

Is the day of the great headline over? Here’s one of my favorites: “Crapper honored for flushing toilet.” It ran many years ago in a Chicago newspaper; and as the copy editors intended, cracked me up. The article was my introduction to Sir Thomas Crapper, the 19th Century plumber credited with inventing the flushing toilet. READ MORE

Ten content tips to drive engagement on Facebook

Spark the conversation with Facebook and drive visitors to your website        “Think of social sites as trade show booths. They’re excellent places to spark conversation, find new leads, and spread the word about what you do. But you still have an office where the main work gets done. That’s your primary site. Keep it …well READ MORE

How an editorial calendar helps your content marketing

Think like a publisher and plan ahead to ensure fresh content If content marketing is important to your marketing effort then you need to start thinking like a publisher. Creating fresh content on a regular basis requires planning to ensure you  feed your social media channels, turn up in search and nurture customers and prospects READ MORE