Wondering why you aren’t getting more shares from your Facebook posts and blogs and re-tweets on Twitter? Maybe despite all your efforts to engage with customers, your content is missing the mark. After all, it’s not always easy to understand exactly what motivates followers when some of the most popular social media content involves cats READ MORE
Tag: content
Repurpose your content to get more mileage
Are you coming up short on ideas for your content strategy? Having a calendar of content about your company’s activities and products and services – press releases, white papers, case studies, articles, videos – helps to fill the pipeline. Still to maintain an active presence on social media channels requires having content daily or at READ MORE
Create engaging content from your offline events
How have you used an event as part of your content marketing campaign?
Content Headlines: Write Headlines That Click With Your Readers
Is the day of the great headline over? Here’s one of my favorites: “Crapper honored for flushing toilet.” It ran many years ago in a Chicago newspaper; and as the copy editors intended, cracked me up. The article was my introduction to Sir Thomas Crapper, the 19th Century plumber credited with inventing the flushing toilet. READ MORE
Ten content tips to drive engagement on Facebook
Spark the conversation with Facebook and drive visitors to your website “Think of social sites as trade show booths. They’re excellent places to spark conversation, find new leads, and spread the word about what you do. But you still have an office where the main work gets done. That’s your primary site. Keep it …well READ MORE
How an editorial calendar helps your content marketing
Think like a publisher and plan ahead to ensure fresh content If content marketing is important to your marketing effort then you need to start thinking like a publisher. Creating fresh content on a regular basis requires planning to ensure you feed your social media channels, turn up in search and nurture customers and prospects READ MORE
Getting down to brass tacks about content marketing
Short and sweet answers to 24 top content marketing questions Despite all the discussion online and off about content marketing, are you still wondering where to begin and why? Maybe you haven’t yet come to terms with the concept of giving away your company knowledge free of charge to win over customers and prospects? Joe READ MORE
What Is the value of a case study?
Case studies provide a degree of assurance, demonstrating the potential value of a solution, with the understanding that “your mileage may vary.”
Give your customers the content they want
Content needs to address customer’s basic needs Is your content giving your customers and prospects what they want? Considering the competitive content landscape – two million blog posts are written each day – you can’t afford to miss the content mark. Content that connects addresses four basic needs: Solves a problem Educates, informs or offers READ MORE