Wondering why you aren’t getting more shares from your Facebook posts and blogs and re-tweets on Twitter? Maybe despite all your efforts to engage with customers, your content is missing the mark. After all, it’s not always easy to understand exactly what motivates followers when some of the most popular social media content involves cats READ MORE
Category: Social Media
Facebook social partnering is the cat’s meow for one rescue
If you are looking to increase your Facebook following, you might want to talk to Ava Gardner. Not THE Ava Gardner who stole Ol’ Blue Eyes heart. This Ava Gardner is a cat whose enormous popularity supports the belief held by many that cats rule the Internet. Ava Gardner the Cat’s Facebook page has managed READ MORE
Know Thy Customer – Targeting Your Audience for Meaningful Conversation
Everybody is blogging and posting content to Twitter, Facebook, and Google+, but do you know your target customer? Do you have a clear idea of who your desired audience is and where they hang out online? Is your content attracting the right readers to promote your online brand? Before embarking on a content marketing program, READ MORE
How Social Media Impacts Your Search Rankings
Sites with a strong social presence and a high amount of social user engagement rank higher. The more likes, comments, and tweets you have on a site, the more powerful your SEO becomes.
My Content Marketing Resolutions for 2014
Here is a short list of New Year’s Resolutions to help you improve your content marketing campaigns.
Follow Me! Converting Social Media Leads
You need to give followers a reason to follow you; you want to attract prospects and nurture them until they are ready to buy from you.
“Excuse Me; May I Buy Your Product?” – The Inbound Marketing Payoff
What drives inbound marketing programs is content – blogs, social media posts, white papers, videos, podcasts.
Content Overload: How Much is Too Much?
If you can find that magic combination of delivering interesting information at the right intervals, you will be able to build a loyal following that really wants to hear what you have to share.
Social Media Best Practice – To Tweet or Not to Tweet?
You want to tap friends of friends, get people to retweet, share LinkedIn content, or get others to share your posts with others in your circle or hangout.