Everybody is blogging and posting content to Twitter, Facebook, and Google+, but do you know your target customer? Do you have a clear idea of who your desired audience is and where they hang out online? Is your content attracting the right readers to promote your online brand? Before embarking on a content marketing program, READ MORE
There are basic human motivators that date back to the Neolithic Age that still drive today. The big ones are greed, fear and risk, and most other motivators are subsets of greed, fear, and risk.