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Tag: marketing strategies

8 Tips for Successful Blogging to Drive Inbound Marketing

Posted on February 21, 2014 by Tom Woolf

Overall, 79 percent of companies who maintain a blog reported positive ROI for inbound marketing compared to 20 percent without a blog. And 82 percent of marketers who blog daily said they acquired a customer as opposed to 57 percent who blog monthly

Posted in Best Practice, Marketing Tagged b2b marketing, blogging, inbound marketing, marketing strategies

Using Content to Tap Key Motivators: Greed, Fear, and Risk

Posted on March 19, 2013 by Tom Woolf

There are basic human motivators that date back to the Neolithic Age that still drive today. The big ones are greed, fear and risk, and most other motivators are subsets of greed, fear, and risk.

Posted in Marketing, Tactics Tagged consumer appeal, direct marketing, marketing strategies

The Elements of a Successful Case Study

Posted on February 7, 2013 by Tom Woolf

Case studies help facilitate that growth with “hands-on” application of knowledge.

Posted in Best Practice, Case Studies Tagged case studies, education, marketing strategies

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Write On Pros brings decades of experience in B2B writing and trade journalism to your marketing program. We bring the expertise you need for your marketing program because we know content matters!

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  • Home
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