Whether you are selling B2C goods or B2B services, blogging will help you build your business.
Are you coming up short on ideas for your content strategy? Having a calendar of content about your company’s activities and products and services – press releases, white papers, case studies, articles, videos – helps to fill the pipeline. Still to maintain an active presence on social media channels requires having content daily or at READ MORE
Here is a short list of New Year’s Resolutions to help you improve your content marketing campaigns.
You need to give followers a reason to follow you; you want to attract prospects and nurture them until they are ready to buy from you.
How have you used an event as part of your content marketing campaign?
What drives inbound marketing programs is content – blogs, social media posts, white papers, videos, podcasts.
Building online trust as a credible source is what keeps your audience coming back for more. And if they trust you they will do business with you.
So when we are tasked with creating a new name we want to make sure it reinforces the core brand. We also want to make sure it is clear, catchy, memorable, and searchable.
There are basic human motivators that date back to the Neolithic Age that still drive today. The big ones are greed, fear and risk, and most other motivators are subsets of greed, fear, and risk.