If your B2B content isn’t helping you attract, engage and acquire customers, it’s not Write On. We are experts in content development and can help you develop and deliver content that means business because it’s relevant and valuable to the audience you want to reach.
Why Do You Need High-Quality B2B Content?
In a market where both business customers and consumers turn to the web first for information, having insightful, searchable content will lead them to your virtual door.
According to a recent survey by the Content Marketing Institute:
- 90% of B2B and 86% of B2C marketers use some form of content marketing
- 79% use article posting
- 74% use social media posting
- 65% use blogs
The most common applications for content are:
- 69% for brand awareness
- 68% for customer acquisition
- 67% for lead generation
- 62% for customer retention and customer loyalty
However, every organization is content constrained. The biggest roadblocks to effective content marketing are lack of resources to promote conversation:
- lack of budget
- lack of time
- lack of content variety
That’s why we’re here.
We Create B2B Content to Reach Your Market