Are you coming up short on ideas for your content strategy? Having a calendar of content about your company’s activities and products and services – press releases, white papers, case studies, articles, videos – helps to fill the pipeline. Still to maintain an active presence on social media channels requires having content daily or at READ MORE
Tag: infographics
Appetizer versus Entree: Don’t Overstuff Your Content
You can use social media as an appetizer to drive traffic to the main course, such as a case study, white paper, or webinar, but you should always be aware of how much information you audience will be willing to absorb.