If you are looking to increase your Facebook following, you might want to talk to Ava Gardner. Not THE Ava Gardner who stole Ol’ Blue Eyes heart. This Ava Gardner is a cat whose enormous popularity supports the belief held by many that cats rule the Internet. Ava Gardner the Cat’s Facebook page has managed READ MORE
You need to give followers a reason to follow you; you want to attract prospects and nurture them until they are ready to buy from you.
What drives inbound marketing programs is content – blogs, social media posts, white papers, videos, podcasts.
Building online trust as a credible source is what keeps your audience coming back for more. And if they trust you they will do business with you.
You can use social media as an appetizer to drive traffic to the main course, such as a case study, white paper, or webinar, but you should always be aware of how much information you audience will be willing to absorb.
You want to tap friends of friends, get people to retweet, share LinkedIn content, or get others to share your posts with others in your circle or hangout.
Effective content marketing is really about delivering meaningful, quality information that demonstrates your expertise and reinforces your brand value