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Tag: social media
Follow Me! Converting Social Media Leads
You need to give followers a reason to follow you; you want to attract prospects and nurture them until they are ready to buy from you.
“Excuse Me; May I Buy Your Product?” – The Inbound Marketing Payoff
What drives inbound marketing programs is content – blogs, social media posts, white papers, videos, podcasts.
The Three Essential Steps to Killer Content
Building online trust as a credible source is what keeps your audience coming back for more. And if they trust you they will do business with you.
Appetizer versus Entree: Don’t Overstuff Your Content
You can use social media as an appetizer to drive traffic to the main course, such as a case study, white paper, or webinar, but you should always be aware of how much information you audience will be willing to absorb.
Social Media Best Practice – To Tweet or Not to Tweet?
You want to tap friends of friends, get people to retweet, share LinkedIn content, or get others to share your posts with others in your circle or hangout.
Content Curation: It’s About Quality, Not Quantity
Effective content marketing is really about delivering meaningful, quality information that demonstrates your expertise and reinforces your brand value