Research consistently shows that more content means more traffic, which means more leads. There is obvious logic behind this. The web has become a ravenous consumer of content. The more content you generate, the more searchable data is available and the more material to feed social media conversations. Social media has become an incredibly noisy READ MORE
Overall, 79 percent of companies who maintain a blog reported positive ROI for inbound marketing compared to 20 percent without a blog. And 82 percent of marketers who blog daily said they acquired a customer as opposed to 57 percent who blog monthly
Everybody is blogging and posting content to Twitter, Facebook, and Google+, but do you know your target customer? Do you have a clear idea of who your desired audience is and where they hang out online? Is your content attracting the right readers to promote your online brand? Before embarking on a content marketing program, READ MORE
Here is a short list of New Year’s Resolutions to help you improve your content marketing campaigns.
You need to give followers a reason to follow you; you want to attract prospects and nurture them until they are ready to buy from you.
What drives inbound marketing programs is content – blogs, social media posts, white papers, videos, podcasts.
Building online trust as a credible source is what keeps your audience coming back for more. And if they trust you they will do business with you.
So when we are tasked with creating a new name we want to make sure it reinforces the core brand. We also want to make sure it is clear, catchy, memorable, and searchable.
Is the day of the great headline over? Here’s one of my favorites: “Crapper honored for flushing toilet.” It ran many years ago in a Chicago newspaper; and as the copy editors intended, cracked me up. The article was my introduction to Sir Thomas Crapper, the 19th Century plumber credited with inventing the flushing toilet. READ MORE
There are basic human motivators that date back to the Neolithic Age that still drive today. The big ones are greed, fear and risk, and most other motivators are subsets of greed, fear, and risk.