Ten content tips to drive engagement on Facebook

Spark the conversation with Facebook and drive visitors to your website       

“Think of social sites as trade show booths. They’re excellent places to spark conversation, find new leads, and spread the word about what you do. But you still have an office where the main work gets done. That’s your primary site. Keep it …well primary.”

That’s how Copyblogger describes the value of Facebook as part of your content strategy. While Facebook is a great place to engage with your customers and prospects, get feedback on your products and services and share your company’s personality and brand value, you get the most out of it when your posts bring followers back to your web site. There you want to build the engagement with quality content – articles, blog, videos, and infographics – to keep visitors on your site longer and keep them coming back.

Get more Facebook likes and followers

So if you are going to use Facebook to attract more visitors to your website, here are 10 ways to get more likes and more followers:

  • Post often: Data from SocialBakers, a social media analytics platform, indicates that the ideal number for brands is 5 to 10 posts per week. You may find different figures, but posting once a week is definitely not going to build an engagement.
  • Keep posts brief: According to Facebook, posts less than 250 characters generate more interaction and 60% more likes, comments and shares than posts greater than 250 characters.
  • Vary your data: It’s a cliché but variety is the spice of life. That applies to social media engagement as well. Mix up your posts with text, links, images (followers like images; use lots of them), products and even graphs and video to maintain follower interest.
  • Offer relevant and shareable content:  Focus on more than your products and services. Be a reliable source about what’s happening in your market and industry. That includes breaking news on your Facebook page that is relevant to followers or featuring quotes and comments from other industry sources, including your customers/clients and partners.
  • Like other pages: As part of being a resource, like other pages related to your business or industry.
  • Provide tips: Ask someone from the industry or choose an expert on your team provide a weekly tip or suggestion via text or video.
  • Ask questions and ask for opinions: Get your followers more involved in your business. Ask them about new products/services they’d like to see. Ask them how they feel about developments in your market. Get their opinions on events or developments in your marketplace.
  • Guest posts: Ask clients and customers to contribute notable items and photos or interview an industry expert.
  • Employee stories: Let your followers know what your company is all about. Share photos from staff events; post videos to showcase staff expertise; celebrate promotions and other events in the lives of your staff.
  • Surveys: Ask fan to vote on something or conduct a survey. You also can share most commonly asked questions.

These are just some content ideas to grow your Facebook followers and keep them engaged. What content have you found effective in getting and keeping more Facebook?

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