Short and sweet answers to 24 top content marketing questions Despite all the discussion online and off about content marketing, are you still wondering where to begin and why? Maybe you haven’t yet come to terms with the concept of giving away your company knowledge free of charge to win over customers and prospects? Joe READ MORE
Tag: Content Marketing Institute
Why Content Matters
Good marketing is a product of good storytelling. You need to connect with customer in a way that resonates and creates a compelling reason to do business with you (or at least give you a second look) as opposed to the other guy. That’s why good content means more business.