Case studies help facilitate that growth with “hands-on” application of knowledge.
Category: Best Practice
What Is the value of a case study?
Case studies provide a degree of assurance, demonstrating the potential value of a solution, with the understanding that “your mileage may vary.”
What does ‘Les Mis’ tell us about good content?
Despite the critics’ vitriol, it’s pretty clear that Victor Hugo was on to something. Could he have sown the seeds of successful content marketing back in 1862 when he wrote the novel?
Give your customers the content they want
Content needs to address customer’s basic needs Is your content giving your customers and prospects what they want? Considering the competitive content landscape – two million blog posts are written each day – you can’t afford to miss the content mark. Content that connects addresses four basic needs: Solves a problem Educates, informs or offers READ MORE
Why Content Matters
Good marketing is a product of good storytelling. You need to connect with customer in a way that resonates and creates a compelling reason to do business with you (or at least give you a second look) as opposed to the other guy. That’s why good content means more business.