You want to tap friends of friends, get people to retweet, share LinkedIn content, or get others to share your posts with others in your circle or hangout.
Blog: Content Matters
Content Curation: It’s About Quality, Not Quantity
Effective content marketing is really about delivering meaningful, quality information that demonstrates your expertise and reinforces your brand value
Ten content tips to drive engagement on Facebook
Spark the conversation with Facebook and drive visitors to your website “Think of social sites as trade show booths. They’re excellent places to spark conversation, find new leads, and spread the word about what you do. But you still have an office where the main work gets done. That’s your primary site. Keep it …well READ MORE
Building a Case Study Campaign – Making the Most of Your Content
The objective is to make them look smarter and a leader in their industry because they were wise enough to use your product.
How an editorial calendar helps your content marketing
Think like a publisher and plan ahead to ensure fresh content If content marketing is important to your marketing effort then you need to start thinking like a publisher. Creating fresh content on a regular basis requires planning to ensure you feed your social media channels, turn up in search and nurture customers and prospects READ MORE
The Elements of a Successful Case Study
Case studies help facilitate that growth with “hands-on” application of knowledge.
Getting down to brass tacks about content marketing
Short and sweet answers to 24 top content marketing questions Despite all the discussion online and off about content marketing, are you still wondering where to begin and why? Maybe you haven’t yet come to terms with the concept of giving away your company knowledge free of charge to win over customers and prospects? Joe READ MORE
What Is the value of a case study?
Case studies provide a degree of assurance, demonstrating the potential value of a solution, with the understanding that “your mileage may vary.”
What does ‘Les Mis’ tell us about good content?
Despite the critics’ vitriol, it’s pretty clear that Victor Hugo was on to something. Could he have sown the seeds of successful content marketing back in 1862 when he wrote the novel?
Give your customers the content they want
Content needs to address customer’s basic needs Is your content giving your customers and prospects what they want? Considering the competitive content landscape – two million blog posts are written each day – you can’t afford to miss the content mark. Content that connects addresses four basic needs: Solves a problem Educates, informs or offers READ MORE