How have you used an event as part of your content marketing campaign?
What drives inbound marketing programs is content – blogs, social media posts, white papers, videos, podcasts.
Building online trust as a credible source is what keeps your audience coming back for more. And if they trust you they will do business with you.
So when we are tasked with creating a new name we want to make sure it reinforces the core brand. We also want to make sure it is clear, catchy, memorable, and searchable.
Is the day of the great headline over? Here’s one of my favorites: “Crapper honored for flushing toilet.” It ran many years ago in a Chicago newspaper; and as the copy editors intended, cracked me up. The article was my introduction to Sir Thomas Crapper, the 19th Century plumber credited with inventing the flushing toilet. READ MORE
There are basic human motivators that date back to the Neolithic Age that still drive today. The big ones are greed, fear and risk, and most other motivators are subsets of greed, fear, and risk.
Are you wondering why your website traffic is high but visitors aren’t clicking on your call to action? You may be experiencing a similar situation with your email marketing – good open rate but a weak click through on the call to action to download a white paper or sign up for a webinar. The READ MORE
If you can find that magic combination of delivering interesting information at the right intervals, you will be able to build a loyal following that really wants to hear what you have to share.
You can use social media as an appetizer to drive traffic to the main course, such as a case study, white paper, or webinar, but you should always be aware of how much information you audience will be willing to absorb.
There was a time when the idea of writing a book and getting it published would have seemed like a pipe dream; but that’s no longer the case. Self-publishing platforms and eBooks in particular have turned the publishing world upside down and given rise to thousands of titles on a host of topics for even READ MORE