Short and sweet answers to 24 top content marketing questions Despite all the discussion online and off about content marketing, are you still wondering where to begin and why? Maybe you haven’t yet come to terms with the concept of giving away your company knowledge free of charge to win over customers and prospects? Joe READ MORE
Author: Barbara Kohn
What does ‘Les Mis’ tell us about good content?
Despite the critics’ vitriol, it’s pretty clear that Victor Hugo was on to something. Could he have sown the seeds of successful content marketing back in 1862 when he wrote the novel?
Give your customers the content they want
Content needs to address customer’s basic needs Is your content giving your customers and prospects what they want? Considering the competitive content landscape – two million blog posts are written each day – you can’t afford to miss the content mark. Content that connects addresses four basic needs: Solves a problem Educates, informs or offers READ MORE