If you can find that magic combination of delivering interesting information at the right intervals, you will be able to build a loyal following that really wants to hear what you have to share.
Author: Tom Woolf
Appetizer versus Entree: Don’t Overstuff Your Content
You can use social media as an appetizer to drive traffic to the main course, such as a case study, white paper, or webinar, but you should always be aware of how much information you audience will be willing to absorb.
Social Media Best Practice – To Tweet or Not to Tweet?
You want to tap friends of friends, get people to retweet, share LinkedIn content, or get others to share your posts with others in your circle or hangout.
Content Curation: It’s About Quality, Not Quantity
Effective content marketing is really about delivering meaningful, quality information that demonstrates your expertise and reinforces your brand value
Building a Case Study Campaign – Making the Most of Your Content
The objective is to make them look smarter and a leader in their industry because they were wise enough to use your product.
The Elements of a Successful Case Study
Case studies help facilitate that growth with “hands-on” application of knowledge.
What Is the value of a case study?
Case studies provide a degree of assurance, demonstrating the potential value of a solution, with the understanding that “your mileage may vary.”
Why Content Matters
Good marketing is a product of good storytelling. You need to connect with customer in a way that resonates and creates a compelling reason to do business with you (or at least give you a second look) as opposed to the other guy. That’s why good content means more business.